Digital Marketing Executive

Location: Central Region
Job Type: Temporary / Contract
Reference: JO-1909-6312

Job description:

1) Oversee and implement marketing communications strategies:

  • Strategise, plan and implement all marketing communication campaigns that drive awareness, usage and engagement for collections and services

  • Ensure all marketing communications initiatives and collateral, including those done in collaboration with external parties, for e.g. tertiary institution, business associations and societies, commercial entities, are in line with brand and positioning

  • Establish new channels and tactics for the effective distribution of marketing materials, online and offline.

  • Synergising marketing strategies where relevant and required

  • Collaborate across divisions to work on projects that further enhances the branding and service offerings

2) Oversee and develop digital and social media strategies:

  • Conceptualize, plan and implement digital and social media strategies, ensuring that both short and long term plans support the objective

  • Plan and implement digital and social media campaigns, at times with appointed social media/creative agencies, that engage different groups of audiences

  • Budget management for respective projects, ensuring that funds are utilised efficiently and effectively

  • Assist in the development of social media strategies (managed by team mate)

3) Oversee and manage content planning for digital and social media platforms:

  • Create and plan annual content pillars and calendar with various divisions

  • Implement monthly content calendars as planned (based on the annual content calendar)

  • Oversee the copy-writing and style of all content and posts, ensuring that the tones and personas are reflected accurately

  • Research and understand the trending themes and topics and recommend approaches that could be applied

  • Film and/or take photos and copy write accompanying posts at selected events and programmes

4) Reporting and analytics for marketing activities as well as digital and social media activities

  • Monitor and analyse data, draw insights and refine strategies accordingly if required

  • Manage, organize and present analytics data, establish key metrics, and developing and delivering both regular and ad hoc reports

  • Test and suggest ways to improve campaigns or platforms performance

Job requirement:

  • At least 3 years of relevant experience in digital and social media landscape and platforms

  • Able to showcase editing, writing and proofreading skills (meticulous)

  • Competent in using MS office in publishing software e.g. Photoshop

  • Excellent command of English (writing in particular) and able to convey information well