Assistant Director (Digital Marketing)

Location: South Region
Job Type: Permanent
Reference: JO-2011-9871

Roles & Responsibilities:

  1. Conceptualize, develop and implement new content strategies for social media channels and website news portal by working with both internal and external stakeholders.
  2. 2) Drive narratives and key messaging across social media channels and website news portals to create impactful storytelling for the brand and initiatives to the intended audience.
  3. Manage the full spectrum of responsibilities pertaining to social media engagement – developing compelling content, managing queries from the public, issues/crisis management.
  4. Manage the website and affiliated micro-sites, by working with stakeholders to ensure that content is up-to-date and relevant.
  5. Support the digital marketing needs of the Communications and Marketing Division (CMD), including advising on Search Engine Marketing (SEM) and Search Engine Optimisation (SEO) strategies, track
  6. Manage 3rd party vendors to track and analyse mainstream and social media landscapes and trends, for reporting to Management.
  7. Supervise the administrative processes for the team, which includes the procurement of services and managing budgets.

Job requirements:

  • Diploma/Degree in Mass Communications or Marketing
  • Minimum 8 years of relevant experience in marketing communications, corporate communications, public relations, and/or journalism in the GOVT sector; preferably with experience leading a team for at least 2-3 years
  • Experience in managing 3rd party agencies/ vendors/ suppliers
  • Strong understanding of both mainstream and social media channels and trends, with a track record in developing and implementing integrated communications and marketing plans for high-impact initiatives
  • Excellent writing skills and content creation for social media and website news stories.
  • Resourceful and creative - able to generate ideas for stories and narratives for social media, including video and Instagram/Facebook stories.
  • Good project and stakeholder management skills
  • Strategic thinker with the ability to understand the ‘big picture’ and to develop/align communications plans to effect positive outcomes
  • Ability to navigate and perform in fast-paced and dynamic environments
  • Keen awareness of trending topics and conversations, prevailing public sentiments, and possess good acumen for issues sensing and political sensitivity.